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Danielle Barich

Hennessy

Director of Digital Innovation

Combining expertise in Web3, AI and XR, Danielle believes the future of consumer engagement lies at the intersection of the digital world and our senses: bridging real works interactions, online immersion and brand savoir-faire.

Ever curious in seeking the latest research and developments in technology, Danielle continues to explore within the sensory space - fragrance, spirits, music, taste - as well as within hospitality, design and apiculture: the study and preservation of bees.