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Danielle Barich


Director of Digital Innovation

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Combining expertise in Web3, AI and XR, Danielle believes the future of consumer engagement lies at the intersection of the digital world and our senses: bridging real works interactions, online immersion and brand savoir-faire.

Ever curious in seeking the latest research and developments in technology, Danielle continues to explore within the sensory space - fragrance, spirits, music, taste - as well as within hospitality, design and apiculture: the study and preservation of bees.